Radio Jockey

Radio Jockey term derived from DJ (disk jockey; a person who selects and plays recorded music for an audience).
Radio jockey (RJ) is a person who hosts a radio talk show, where he/she selects the music to be played and discuss a topic or various issues in his/her show. He/she takes calls not only off-air but also on-air sometimes. He/she includes e-mail messages.
Today it is a part time profession but becoming hot profession day by day. Any one who has the passion to work in TV or in other media, he/she needs to polish himself because this is the best exercise for that person. If you have a long experience of RJ, no one can defeat you in the field of media.
How a simple person becomes RJ?
The answer is:
First ask yourself. Do u have passion?... If no then you can’t be a good RJ.
If yes then you should follow these
• You should participate in drama and speech at school to university level.
• Listen radio programs specially FM radio shows. How RJs speak, what they speak, when they speak and how much.
• Study the music because the sense of pop, rock, hip-hop, classical music etc is very important for RJs. Practice the mixing of music through computer and mobile if you do not have equipments.
• Variations and modulation in your voice, ups and downs in your speaking is very important.
• When you speak on-air, confidence comes automatically but not at first attempt.
• RJ does not have a regular 9 to 5 job. He can be called to host or anchor a show anytime of the day or night. An RJ has to be very open to himself. Whatever may be your emotions an RJ is always happy. He should be culturally active. He/She should know his/her city well, the culture and be aware of main events taking place. You should know of the language or further some dialects of other languages also, to punch in whenever necessary. Since Radio cannot survive without Movies, Songs.
• If speaking is your passion, talking to people comes naturally to you, fun never ends. Your every word is Live. You react to every song or item played. Everything is spontaneous but very relevant and entertaining. In short you may have the following qualities-

You enjoy talking to people and have a desire to be aware.

You must be original and should have your own style.

Your other voice performance or qualities like mimicry, local dialects and comedy or humor items helps to carry on the show.

You can't afford to have inhibitions.
• Humans have a tendency to make mistake, if somehow a mistake has been made, either admit it or cover it up diplomatically.

Ideas of promoting sales by using internet

Lets Busy..

In Earning..

At Home !!

1. One idea of promoting business by using online media is that a businessman can start his/her business by acting as an advisor. For example, he can provide suggestions and guidance to the people who want to make their personalities better. People can ask from that advisor that how they can improve their English speaking. Or mothers sitting at their homes can ask from that advisor how can they bring up their children. How they can teach etiquettes to their children in every day life. In return, advisor may ask for the payment for these advices and in this way he can run his business and gain more and more customers.
2. Another new idea for running business through online media is that a businessman can start or run his business or promote his sales in such a way that he starts “an online restaurant” on his website and he can place a list or menu of various eatables on the front page. In such a way he can invite his customers to click on their favorite dishes and drinks. Then the ordered items can be delivered to their doors. Through this business man can promote his business by offering “quick delivery”.
3. A new idea of promoting business by using online media is that you can open an “online forum” related to discussions about cars. On this forum, you are offering helps to your customers in such a way that if a customer wants to ask “I want to buy a buy a car of model e.g., Centro. Then what are the problems I may have to face in driving it?”. Forum is a platform where you can discuss your views and reviews about anything. By asking above question, customer can get different reviews on the car model which is mentioned by the customer. In this way the businessman can promote his business through online forum.
4. A unique idea of promoting a business may be “Search Engine Optimization” and this optimization may be region wise in which you as a business man can pay money to the search engine like Google and ask it to place your personal website or the product on the top of the list. By doing this you can have more and more subscribers because usually when people write in search engine required information, it shows a long list of different websites related to that information. By paying money to Google you can place your sales on the top of the list and promote your business.
5. Similarly you may promote your business by giving ads on already known websites. For example Yahoo only promote websites and these websites become popular among audience but if you give your product or company ads on such well known websites, you can achieve your target.
6. Another idea may be that by opening a website for example GSML, you may give a breaking ad of U-phone on the very first page then customer after watching this ad may enter into GSML. This method or technique may be region wise.
7. Another idea is that you may make a contract with a two companies of brand new cars. You know each and every thing about the cars present at the showrooms of the companies. You may also have the pictures of the cars. After that you can present these photos and related information, the addresses of the showrooms and the prices of these cars on the website and ask your customers to purchase any best one. In this way, customer is referred to the address of showroom of which he selects the car model. In this way a car company can promote his car business by involving such middle men.
8. You can also open a forum to discuss the problems related to mobile phones for which your customers may not have to go to the mechanics for repairing of their mobile phones. This is also an idea to promote your business through online media.
Conclusion
These are some new ideas mentioned above. Online media has made the life easier by giving people as well as businessmen to achieve their specific goals. There may be many other ideas which can be implemented by using online media.

Effects of Advertisement on Kids

The ad filmmakers should remember that the commercials can have positive and also negative IMPACT on people, especially the young children. In this article, we have presented some of the most visible effects of advertising on children, positive as well as negative.

Positive Effects Of Advertisement On Kids
• Society’s norms and values: Through advertisements ad makers can highlight the norms and values of the society but it required effective communication.
• Passion of professions: Advertisement can motivate kids what they should be in the future like Doctor, scientist, engineer etc. it generates passion for their future profession and for this how much education is important for them.
• Increases knowledge: Advertisement increases their knowledge about the latest innovations, in the field of technology as well as otherwise.
• Awareness to use healthy food: Convincing ads, which centre around healthy food products, can help improve the diet of a child, if they are attractive enough. Ads can aware the kids which product is good for health or which healthy food is required if they want to use that product.
• Provide Formal Education: Through advertisements kids can learn the basics like a.b.c, 1234 etc and can learn more easily.
Some benefits:
1. Information of products in market or upcoming products.
2. Free Entertainment because of animations and cartoon characters.
Negative Effects Of Advertisement On Kids
• Kids behave rudely with their parents because of not getting the product shown in advertisement: Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get adamant, if they are not bought the product. They do not think whether the product is beneficial for them or not. When they are refused by their parents to purchase that particular product, they become angry at their parents.
• Attraction towards negativity: Children often tend to misinterpret the messages conveyed in commercials. They overlook the positive side and concentrate more on the negative aspect.e.g, in an ad, a father is reading a newspaper, then he calls his son to fetch the nestle water, then watching such ad of nestle water children concentrate on smoking.
• Stunts in commercials: Many advertisements in the present times include dangerous stunts, which can be performed only by experts. Even though the commercials broadcast the statutory warnings with the ad, the kids often try to imitate the stunts at home, with fatal results. This can be very harmful for them.
• Passion for shopping: The flashy advertisements broadcast in television generate impulse shopping in children. Ads can be made flashy by spoken enthusiastic words, phrases and music. They don’t look here and there. They just burst into excitement.
• Presence of glamour and absence of materialistic joy: There is a lot of glamour and glitter in commercials. Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy.
• Attraction towards branded products: The kids usually get more attracted towards the costly branded products, such as jeans and accessories. They disregard the inexpensive, but useful, ones that are not shown in the commercials. They think that this brand will fulfil their desire to purchase and use the product and it will increase their status in the society.
• Generate bad temper for not having the latest products: Advertisements have an indirect effect on the behaviour of children. They might develop temper tantrums, when deprived of the latest toys and clothes that are shown in the commercials. They become psychologically disturbed and can have an inferiority complex.
• Children prefer ads over their personal choice: Children have their own choice first. They have their own likings and disliking but when they see an advertisement, they attracted by such commercials and so personal preferences in clothing, toys, food and luxurious of children are altered by the advertisements, to a great extent.
• Health of children is badly affected by watching junk food ads repeatedly during T.V hours: Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during children's TV viewing time. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely. They do not think that eating such kind of food, they can be fat and can have heart and other physical diseases.
• Language: Language should not be unethical and objectionable. E.g. language should not be such as to promote other cultures and not also as tappori which lead towards negativity.
• Dangerous products: The products advertised should not suffer from defects which are dangerous to kids health. It should not be low quality.
• Alcohol advertisements: The advertisements not for kids but the characters in these types often animated that has attraction.
• Tobacco advertisements: A large number of advertisements on TV channels are related to tobacco and even during kids programmes it often seems that effects badly on them.
• Sex in advertisements: There is no difference between advertisements of kids products and other products which are not related to kids and kids have no sense. Some of in these has sex and glamour in it and kids perceive it without any hesitation.

Most of the commercials are bad for kids because ad-makers and owners doing only for their products and services. Advertisers are spending billion dollars in a year for kids but its not working. Parents have a big responsibility to protect their children from the commercials which are not good for kids.