Effects of Advertisement on Kids

The ad filmmakers should remember that the commercials can have positive and also negative IMPACT on people, especially the young children. In this article, we have presented some of the most visible effects of advertising on children, positive as well as negative.

Positive Effects Of Advertisement On Kids
• Society’s norms and values: Through advertisements ad makers can highlight the norms and values of the society but it required effective communication.
• Passion of professions: Advertisement can motivate kids what they should be in the future like Doctor, scientist, engineer etc. it generates passion for their future profession and for this how much education is important for them.
• Increases knowledge: Advertisement increases their knowledge about the latest innovations, in the field of technology as well as otherwise.
• Awareness to use healthy food: Convincing ads, which centre around healthy food products, can help improve the diet of a child, if they are attractive enough. Ads can aware the kids which product is good for health or which healthy food is required if they want to use that product.
• Provide Formal Education: Through advertisements kids can learn the basics like a.b.c, 1234 etc and can learn more easily.
Some benefits:
1. Information of products in market or upcoming products.
2. Free Entertainment because of animations and cartoon characters.
Negative Effects Of Advertisement On Kids
• Kids behave rudely with their parents because of not getting the product shown in advertisement: Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get adamant, if they are not bought the product. They do not think whether the product is beneficial for them or not. When they are refused by their parents to purchase that particular product, they become angry at their parents.
• Attraction towards negativity: Children often tend to misinterpret the messages conveyed in commercials. They overlook the positive side and concentrate more on the negative aspect.e.g, in an ad, a father is reading a newspaper, then he calls his son to fetch the nestle water, then watching such ad of nestle water children concentrate on smoking.
• Stunts in commercials: Many advertisements in the present times include dangerous stunts, which can be performed only by experts. Even though the commercials broadcast the statutory warnings with the ad, the kids often try to imitate the stunts at home, with fatal results. This can be very harmful for them.
• Passion for shopping: The flashy advertisements broadcast in television generate impulse shopping in children. Ads can be made flashy by spoken enthusiastic words, phrases and music. They don’t look here and there. They just burst into excitement.
• Presence of glamour and absence of materialistic joy: There is a lot of glamour and glitter in commercials. Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy.
• Attraction towards branded products: The kids usually get more attracted towards the costly branded products, such as jeans and accessories. They disregard the inexpensive, but useful, ones that are not shown in the commercials. They think that this brand will fulfil their desire to purchase and use the product and it will increase their status in the society.
• Generate bad temper for not having the latest products: Advertisements have an indirect effect on the behaviour of children. They might develop temper tantrums, when deprived of the latest toys and clothes that are shown in the commercials. They become psychologically disturbed and can have an inferiority complex.
• Children prefer ads over their personal choice: Children have their own choice first. They have their own likings and disliking but when they see an advertisement, they attracted by such commercials and so personal preferences in clothing, toys, food and luxurious of children are altered by the advertisements, to a great extent.
• Health of children is badly affected by watching junk food ads repeatedly during T.V hours: Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during children's TV viewing time. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely. They do not think that eating such kind of food, they can be fat and can have heart and other physical diseases.
• Language: Language should not be unethical and objectionable. E.g. language should not be such as to promote other cultures and not also as tappori which lead towards negativity.
• Dangerous products: The products advertised should not suffer from defects which are dangerous to kids health. It should not be low quality.
• Alcohol advertisements: The advertisements not for kids but the characters in these types often animated that has attraction.
• Tobacco advertisements: A large number of advertisements on TV channels are related to tobacco and even during kids programmes it often seems that effects badly on them.
• Sex in advertisements: There is no difference between advertisements of kids products and other products which are not related to kids and kids have no sense. Some of in these has sex and glamour in it and kids perceive it without any hesitation.

Most of the commercials are bad for kids because ad-makers and owners doing only for their products and services. Advertisers are spending billion dollars in a year for kids but its not working. Parents have a big responsibility to protect their children from the commercials which are not good for kids.